Manchester United is the world's most valuable football brand,
replacing Bayern Munich, according to a report from consultancy Brand Finance.
Despite
winning no trophies again last season the Old Trafford club's brand is
estimated to be worth $1.2bn (£789m).
Six of
the top 10 most valuable club brands were English.
Barcelona, who won the Champions League finalon Saturday,
slipped two places from last year to sixth most valuable club, worth $773m.
'Huge windfalls'
A
recent report in Spanish newspaper Sport had suggested that Man Utd's global
fan base had fallen because of its couple of barren seasons.
But the
Brand Finance report said: "Even if recent reports of fan losses are to be
believed, United retains legions of followers in India, South East Asia and
China, contributing to a total of over half a billion individuals and the news
certainly does not appear to have deterred sponsors."
They point to the club's lucrative
shirt sponsorship deal with Chevrolet and "record breaking" kit
supply deal with Adidas, which was signed in 2014 and isworth
£750m to United over
10 years.
They
added that "the huge windfalls that Man Utd can expect, will see both
revenues and brand value continue to increase in the coming years".
They also say that the club's brand value has increased by 63% since
2014.
"The
most critical success factor in the Manchester United brand's renewed financial
potency has been this year's record-breaking, £5.1bn deal for the UK broadcast
rights of the Premier League."
Bayern
slipped to second in the football brand table, with Real Madrid third, and
Paris St-Germain in ninth. There were no Italian clubs in the top 10.
BBC
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